Mobile App Usage Data

#1. App Usage Statistics – Number of App Installs & Actual Usage


There were 204 billion apps downloaded in 2019 and the average person has 40 apps installed on the phone. Out of that 40 apps, 89% of the time is split between 18 apps. This means, more than half of those apps remain unused. What does this mean?

  • Millennials have more than 67 apps installed over the phone, however, the number of the commonly used app remains just 25. 

  • With the increase in the age group, the number of apps installed decreases.

The following chart depicts the average number of apps installed vs apps used for different sets of ages. 

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#2. Mobile App Usage Statistics by Age & Gender


As expected, younger adults spend more time on apps than older adults. There's a steady decrease in the usage for older demographics, ending with those 65+ years olds, who spend 51.4 hours a month on apps, or about 1 hour, 43 minutes a day.


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#3. What kind of apps are used most often


Now that we’ve gone through to the app usage statistics of the total apps installed vs apps “actually” used, it’s time we decode the popular categories.


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#4. Time of the app usage

It is observed that users spent the most time on social media apps followed by Gaming and Communication apps which is expectedly in correlation with the popularity of the apps. 


If we compare these app usage statistics with the popularity of the apps we find some striking observations. Though the retail and e-commerce apps have need-based popularity (only 2.6%) but the usage in minutes is high because people take time to make decisions in buying a product. Similar deductions can be made in Finance and Music apps.

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#5. How do they use the apps


It’s no secret mobile phones get around: at home, throughout the day, at work, while watching TV, during commutes, in washrooms, and beyond. Since mobile devices are (just about) always with their masters, time and location play a big role in defining their context of use. 

People shift the way they hold and touch their devices depending on the input that is necessary, the position on the screen that they are trying to tap, and their context. People change the way they’re holding their phone when:

  • Opening doors
  • Walking down the street

  • Carrying a baby or things

  • Calling a cab

  • Shopping 

  • Waiting inline 

  • Passively surfing while relaxing

When and where are people using mobile devices?

  • 91% at home

  • 83% while in the washroom

  • 73% while having dinner

  • 72% at work

  • 79% when with family/friends 

  • 71% waiting in lines of waiting for appointments

  • 63% while shopping

  • 78% while watching TV 

  • 62% during the commute to work

  • 74% during miscellaneous downtime throughout the day